Being An Entrepreneur: What It Takes To Be One

A while ago, I was reading a book called The One Minute Millionaire. There's a story there about Paul Hartunian and he sold the Brooklyn Bridge. What occurred, they were doing some renovations on the MCG. I got pieces of the MCG, pieces of carpet and wood and that kind of stuff. I cut it up into little pieces and then sent out a public relations release : Melbourne Man Sells the MCG for $24.95. I sold small pieces and got picked up by the media. That was my being an entrepreneur. I felt just like that was an aha moment.

I continued my search going thru looking at different experts. Then I got interested in the whole web marketing game. It started off with direct mail but then shifted over into small business internet marketing. I actually saw that was the way forward. The internet is where it's at when it comes to business. We've done a large amount of offline business. We used to have a clothing store called Planet 13, it sold punk metal, gothic and rock 'n roll clothing, the treble stud belts and Rolling Stone t-shirts and that kind of thing.

We were on Flinders Street, we had a store there. We had a store in some shopping centers and that business vehicle, when you compare it with online, it is just worlds apart. We had $11,000 hire simply to start each month for our town store. Then you've got wages, then all the other expenses that come on top of that. When you compare that to internet business opportunities, it's just like chalk and cheese. The benefits of doing internet business are so great. It plugs into existing business as well . So if you've already got that existing business, adding that on could most likely be one of the most successful things that you do.

For what we did for Planet thirteen now, we've shifted and it's completely, 100 % on the web. It was and still is, the strongest performing part of our business. We get the very finest return on our investment by what it is that we market on the internet.

So after going through different workshops and things like that, it’s very easy once you first start learning this material, it can get a little bit addictive, just learning that information. You feel like you’re progressing forward because you’re learning. You can see our Gotowebinar review for some cool ideas related to this. Going back, once the rubber hits the road is where you start taking this material and then start applying it in your own business. There needs to be a point where you just say, enough is enough.

I had attended all of these different workshops that would help on being an entrepreneur. I started to get a tiny bit exasperated. Any internet entrepreneur gets this. It is almost like you're digging a whole lot of holes, little holes. If you imagine a gigantic field and you are digging all of these small holes attempting to find gold but you never go really deep in any hole. So you have just got tons of these little different opportunities which you've tried but you have never truly taken one thing and just worked actually hard at that one thing and made that successful.